At first glance it may seem like the hotel and cruise industries are quite alike. A ship is just a floating hotel, right? Wrong, they’re actually considerably different, with separate inventory systems, staffing processes, purchasing and selling methods, and distribution strategies. Cruises tend to rely on more conventional channels like travel agents to reach and convert guests. Even though the sectors are incompatible, their customers are not dissimilar and there is often an opportunity for a crossover of business. With the cruise industry currently in a state of growth, it represents a chance for hotels to get a slice of the revenue. Get the full story at SiteMinder