And this is where many hoteliers are falling down. Because it’s not just about the number of travelers on Facebook—rather, it’s how you use Facebook to influence the traveler’s path to purchase. Here’s how you can achieve your marketing goals at all stages of the funnel. Did you know 38% of travelers say they found ideas for their most recent trip on Instagram? Facebook’s inspiring formats like video and canvas are great for inspiring those just starting their travel planning. Raise your property’s profile early on by showcasing the best of your hotel on these formats, including its facilities, services and amenities. And even better - Facebook Dynamic Ads for Travel (DAT) offers advertisers the chance to retarget those who have visited their site, but haven’t converted, as well as prospect new guests through DAT for broad audiences - so you can reach those who haven’t been to your hotel site before, but who are likely to be receptive to your offering. Get the full story at Sojern