Hoteliers need to understand who these new guests are, where they come from and when they book. They need to identify the OTAs most likely to attract these new customers without overly competing with existing customers. Hoteliers also need to develop a good working relationship with the OTAs they are using and regularly negotiate for special allowances such as block-out dates. Nor should they list too many rooms as this can impede control and evaluation. Finally, hoteliers need to ensure their returning guests book directly. If hoteliers manage to do all of this, they should benefit from working with OTAs. Get the full story at Hotel Owner