It's crucial that hotels set up an effective long-term demand generation strategy. To begin, hotel stakeholders first need to define exactly what “Demand Generation” is. Then decision makers can determine how best to apply new technologies for its optimization. Demand Generation as it applies to the hospitality industry, is best defined as: Focused sales, distribution, and marketing activities that drive interest and awareness in a company’s services and products. Think of it as a modern, more comprehensive, holistic approach to revenue management. To understand your company's own demand generation strategy, answer each of these questions for yourself: 1. What is the product? 2. How clear is the value proposition? 3. What is the value to the customer? 4. Who are the customers? 5. How much does it cost? 6. What is a healthy business mix? 7. How do those connect technologically? Get the full story at SnapShot