Some hoteliers are dropping their pitchforks and getting smart about their relationships with OTAs by leveraging them as a customer acquisition tool. We agree with this approach. It’s time to embrace OTAs as a channel (albeit an expensive one) that gets new business in the door. But once that OTA guest checks in, it’s now up to you and your staff to make an extraordinary impression on them to keep them loyal from that stay forward. In other words, you should only be paying for that OTA customer once. Then, use these tactics to keep the guest coming back to you, not the OTA, for a return visit. Get the full story at Tambourine