Managing social media in 2014 was increasingly challenging for hotel marketers as the digital landscape became even more fragmented, according to sources. To be successful in 2015, hotel marketers must create authentic engagement and recognize and reward brand loyalists every step of the way. In HNN’s virtual social media roundtable experts in the field reflect on their biggest wins from the year that was and to flag some of the obstacles for the year ahead. Get the full story at Hotel News Now Read also "Social media as we know it is over" at Tnooz