As mobile continues to grow, retailers will need to preemptively react to consumers’ needs, according to industry experts who participated in a Mobile Commerce Daily webinar yesterday. During the “Mobile Commerce Outlook 2014: Up, Down or Flat?” webinar, executives from HotelTonight, Bib & Tuck, DDB Chicago and Zoove discussed the biggest lessons learned in 2013 and what merchants can expect from mobile in the year ahead. Merchants should anticipate that consumer expectations with mobile to build to the point where marketers offer relevant information without a consumer having to ask for it. “It’s this notion of retailers becoming more context aware, whether through explicit signals or through implicit signals,” said Jared Simon, chief operating officer of HotelTonight, San Francisco. “The best retailers in mobile are going to know what a user wants before they say it. Whether it’s making a hotel reservation after a flight delay. Get the full story at Mobile Commerce Daily