Hyatt Hotels is integrating its mobile application with the Uber ride-service app to make it easier for guests to get from their current location to their Hyatt hotel. By using the Uber button located under the My Reservations section of the Hyatt app from the day of check-in until the end of their stay, guests can use available Uber transportation and receive information about the estimated price of the trip for each option. The update shows how hotels are responding to guests’ demands for experiences that integrate mobile functionality and hotel service. “Hyatt is continually evolving its digital and physical experiences by listening to guests to better understand their needs,” said Ellen Lee, vice presiden of ecommerce at Hyatt. “We continue to hear that guests seek seamlessness, and this feedback drove the redesign of Hyatt’s mobile site as well as our new iOS and Android apps. “The new feature is just one way we’re taking steps out of the process, making it easier for guests to get from their destination to their Hyatt hotel during their stay,” she said. Get the full story at Mobile Commerce Daily