While it's still too early to tell how effective beacon technology is, it didn't deter travel brands from experimenting. Brands like Marriott have rolled out a program called LocalPerks for customers to experience extra surprises and delights such as free wine and appetizers while staying at specific properties. Starwood has also started a pilot program that allows guests to check in without needing to visit the reception desk, using their phones to enter the room in lieu of a traditional room key. Get the full story at LinkedIn Read also "The potential of Beacon technology" at TechCrunch