Some of her tips include: - Understanding Context: A good mobile marketing campaign leverages contextual marketing. Want to learn what we mean by contextual marketing? Check out the video below. - Understanding the Consumer: The best mobile marketing campaigns start by getting inside the minds of the consumer. To find out how IHG does this, watch the video below. - Understanding How to Test and Learn: IHG does a great job of testing their way to success. Find out some of the lessons Lisa has learned in her 14 years as a mobile marketer by watching the video below. View the interview at the 60 Second Marketer Read also "IHG generating over $20 million a month in revenue from mobile bookings"