As a chain you have to first get images from your hotels, making sure you get content in line with your brand image, which is received on a regular basis, and is stored somewhere everyone can access it. On the other side of things, the channels and OTAs receiving that content are essentially databases that also store images, often times from multiple sources. They typically don’t manage (especially deletions), de-duplicate, or organize images in a meaningful way. They’re just a big bucket of content. And so that makes it difficult to ensure that the channel is delivering the story you want about your hotels, which is the right content, in the right format, in the right size. Without proper organization and technology, there’s no single voice of truth, either for the hotel or for the channels displaying the hotel’s information. Get the full story at Leonardo