A usability test refers to the process of evaluating a product or in this case, your hotel website, by testing it on users. Your website could be costing you a load of bookings if you don’t test it periodically to see what is working and what isn’t. Usability tests allow you to get valuable insight into how your users are interacting with your site and will highlight which touchpoints users are abandoning their booking. The aim is to offer users an intuitive interface, which has a speedy booking process requiring minimal effort from the user. Get the full story at Net Affinity