What does customer loyalty look like in the hotel business? Not like much, really. Eighty-two percent of leisure travelers and 65% of business travelers are open to considering multiple hotel brands at the onset of trip planning,2 and a staggering four out of five hotel loyalty members say they would book outside of preferred hotels if they found better prices. To identify which customers were most likely to book reservations, La Quinta implemented a solution that combined Google audience targeting, data-driven attribution, and Smart Bidding. The results: - 131% higher click-through rate (CTR) - 27% higher conversion rate (CVR) - 83% increase in conversion volume compared to typical seasonal volume Get the full story at Think with Google