lastminute.com has produced a lovely piece of content designed to show parts of London that only the discerning have discovered*. It's called 100 Things in London and it's a nice bit of content marketing. Jo Harris-Cooksley, content marketing manager at lastminute.com, worked with local tour guides, historians and bloggers to find the right mix of trivia associated with each thing. The 'near me' feature is an example of how all experiences are now striving to provide extra degrees of relevance. By providing locational relevancy, this content has an extra use. Get the full story at eConsultancy