On average, the resort and hotel pages Ryan Solutions looked at lost about 2.7% of their fans during this purge. Pages that started with 25,000-50,000 fans saw the lowest drop (1.9%) while pages with 100-1,000 saw the largest (3.8%). In theory, if Facebook only removed fans that were completely inactive, even a large decrease in fan count should have no effect on engagement stats like Facebook’s “People Talking About This” (PTAT) metric. Sure enough, not only did PTAT not drop, it actually rose slightly during the ~10 days that fan counts were steadily declining. Though not conclusive, it does serve as a small indication that active fans were indeed left untouched and these efforts seem to be accomplishing what they intended. Get the full story at Ryan Solutions