Ryan Solutions looked for mentions of Pokemon or elements within the game (PokeStops, Gyms, etc.) in the social media posts of 5,000 resort and hotel Twitter accounts. taining a reference to the game. Mentions first showed up Wednesday, July 6th before peaking exactly one week later on July 13th when 5.0% of all hotels mentioned Pokemon at least once. Since then references to Pokemon have steadily declined to just 1.9% on Sunday, July 17th. To see how quickly the trend came and went is a fascinating visualization of viral topics and ideas. In the space of just one week we saw both the first mention from a hotel as well as the busiest day for mentions. Now that it’s beginning to fade the question becomes, what’s next? Get the full story at Ryan Solutions Read also "A Hotelier’s Guide to Pokémon Go" at Sabre Hospitality Solutions