Facebook saw the highest click rate of about 0.06% with Twitter, Instagram, Google+, and YouTube all sitting around 0.03%. Pinterest saw the lowest click rate of about 0.01%. Let’s put those numbers a different way by looking at an average icon like Twitter. If you send 1,000,000 emails a year, a 20% open rate will earn you about 200,000 opens. At a 0.03% click rate that comes out to 60 clicks per year. This might be expected, especially for something that isn’t the focus of the message, but when you consider that along the way over 15x as many people will click the unsubscribe link in those same emails, it does help put the performance of these icons into context. Get the full story at Ryan Solutions