Google explained this shift by coining the term micro-moment - any time a consumer grabs the nearest device to do or buy something, look something up, or go somewhere. In these moments, consumers prioritize immediacy, relevance and convenience. While it might seem like marketing in these conditions is nearly impossible, that's not the case. Marketers need to adapt their strategies to the reality of micro-moments, but that won't be nearly as hard as you think. Pre- and post-click tactics exist that can enhance your current marketing strategies to help you take advantage of micro-moments. Get the full story at Inc.com