An August 2013 poll by the Association of National Advertisers and Nielsen found that two-thirds of marketers spent up to 25% of their media budget on integrated multi-screen campaigns. Fast forward more than a year later and there are even more advancements in technologies, with the increased adoption of cross-device targeting and the new iPhone. The age of multiple screens provides the opportunity for advertisers to engage and influence consumers across more channels; however, it also comes with a new set of challenges and considerations for marketers to keep in mind. This article includes some tips on how to reach audiences across screens. Get the full story at Marketing Land