The typical template of a brand’s loyalty program usually takes its cues from the traditional punch card handed to regular customers offering a free or discounted item when they reach a specified number of visits. While a form of check-in app functions have largely taken the place of putting holes in paper, the model’s focus is outdated, as a recent surveys by content marketing platform Yotpo and Dotcom Distribution suggest. The consensus of the two consumer surveys is that customer experience and product quality are the two main drivers of loyalty - freebies and deals are lower down on the list. In a sense, the answer is obvious: the rise of on-demand immediacy via e-commerce channels and the ability to compare prices instantly have leveled the playing field among marketers in those areas. Get the full story at Geo Marketing