Technology has become an integral part of marketing, no doubt. And navigating the multitude of new technologies, the art of prioritisation is arguably the most important challenge to address. Data from Econsultancy’s Marketing Budgets 2011 Report gives food for thought. Taking a look at small companies (less than 100 million Sterling revenue) 74-77% entered 2011 with a plan to increase their digital marketing budgets. So more money going out. Presumably spending more money is accompanied by a focus to spend that money wisely. E.g. by leveraging some state of the art marketing technology. And indeed more than 75% were planning to increase their marketing technology spend as well. Get the full story at Econsultancy