How marketing will change in 2017
Aug 01, 2017
Here are some of the biggest trends on the horizon that stand to change the way businesses reach consumers.
Predictive analytics
Like machine learning, predictive analytics can inform a business’s marketing efforts, offering an edge over the competition. Software uses variables to predict future behavior, which can come in handy for those trying to plan a marketing campaign. Predictive analytics can be used to predict customer needs, applying the data businesses are already collecting to help them grow.
Interactive content
Businesses spend a great deal of time and effort creating and sharing content with their networks. However, if customers aren’t engaging with those posts, they’re a wasted effort. Interactive content like quizzes and polls are a great way to capture customer attention to subtly get a message across. Successful brands will learn to use interactive content to engage customers while also learning more about them.
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