Predictive analytics Like machine learning, predictive analytics can inform a business’s marketing efforts, offering an edge over the competition. Software uses variables to predict future behavior, which can come in handy for those trying to plan a marketing campaign. Predictive analytics can be used to predict customer needs, applying the data businesses are already collecting to help them grow. Interactive content Businesses spend a great deal of time and effort creating and sharing content with their networks. However, if customers aren’t engaging with those posts, they’re a wasted effort. Interactive content like quizzes and polls are a great way to capture customer attention to subtly get a message across. Successful brands will learn to use interactive content to engage customers while also learning more about them. Get the full story at The Next Web