Marketers constantly battle to prove how we’re “better” than the competition and we’re terrible at it. We’ve created so much noise, and we constantly interrupt people for the sake of our selfish interests – to sell them something. We’re losing ground faster than we can gain attention because we have it all wrong. We’re interrupting people, rather than delivering something of value. We don’t understand that people won’t waste 30 seconds on an interruption but they’ll spend 30 minutes on a great experience. Marriott understood that when they created their content studio. They traded a focus on 30-second interruptions for creating 30-minute experiences that amuse, entertain and inform their audience about travel. Get the full story at the B2B Marketing Insider