She’d spent 25 years as a reporter and news anchor for an ABC News affiliate in Washington, DC, and she knew the power of a good story, especially when it came from a compelling figure. She wanted Marriott to have a blog. And she wanted Bill Marriott to write it. “Why the heck would anyone want to read a blog from me?” Marriott, then 76 years old, responded. Matthews quickly convinced Marriott he was the best person to tell the company’s story, even though he didn’t even use a computer. So they struck a compromise. Marriott would dictate a blog post once a week. Get the full story at Convince & Convert