Marriott had one of the most mobile-heavy years of any company in its sector, thanks to introductions of services such as the mobile request platform, which enables guests to communicate with on-site employees digitally, and keyless room entry, which eliminates the need for customers to carry a physical room key card. The brand also relied heavily on social media to connect with millennial travelers, a demographic that requires its favorite marketers to have a strong presence on their most-frequented networks, including Twitter and Instagram. Additionally, the rise of online travel agent companies, such as Expedia or Orbitz, prompted standalone hotel chains to bolster their efforts to garner significant numbers of mobile bookings. Marriott excelled in this strategy by offering in-app perks, including mobile check-in options, and exploring various payment methods – which spurred a partnership with Alibaba Group as the company sought to boost digital bookings around the globe. In an interview with Mobile Marketer, Marriott’s senior vice president of digital, George Corbin, discusses how Marriott transformed mobile into a revenue-making, consumer-pleasing travel companion. Get the full story at the Mobile Marketer