While several other hotel brands have recently moved towards mobile messaging to help guests communicate their needs during their stay, what is unique about the Marriott strategy is that guests can also chat with the hotel prior to their arrival. For on-the-go guests, this means being able to simply tap once on the Marriott Mobile app icon to be instantly connected to their hotel rather than having to find the hotel’s phone number and key in the digits. “Mobile Request is the first-ever 2-way chat feature of its kind launched by a global hotel brand," said Michael Dail, vice president of global brand marketing for Marriott Hotels & Resorts at Marriott International. “Mobile Request is seamlessly integrated into the Marriott app, enabling you to communicate with your hotel before, during and after your stay,” he said. “It’s a more personalized experience because it’s integrated with all the other features of the Marriott Mobile app such as check in, check out and room ready alerts. Get the full story at the Mobile Marketer