Marriott has been particularly aggressive in experimenting with technologies that meet guests’ needs for personalization, including the use of beacons and tablets in rooms to better connect and build loyalty with travelers who stay with them. The rapid rise of Connected Intelligence and the digital voice assistants that provide direct answers to users’ search queries and requests also calls into the question how people will use the apps. Instead of pressing buttons on a virtual box on a smartphone, apps will be ever-present in the background of users’ lives, ready act when a service is called upon or even anticipating what a consumer wants before they even ask for it. Get the full story at GEO Marketing Read also "Hotels introduce voice-activated rooms"