Osama Hirzalla, Marriott’s vice president of brand marketing, said “alarm bells” were ringing across the organisation as efforts are being made to prepare for the future. “We have 38,000 properties and a number of established brands around the world. In order to be able to turn everything around we will need time,” he said. “This generation of traveller will be worth a trillion dollars of business globally.” The marketing guru told the audience that Marriott research had found that nine out 10 young business travellers did not unpack suitcases in hotels if on a short stay. “Does that mean we should do away with cupboards?” he asked the audience. Get the full story at Travelweekly UK