A partnership between Marriott International and marketing platform Salesforce a promising to deliver on the evolving demands associated with customer relationship management and personalization across multple channels and touchpoints. Acknowledging that an off-the-shelf “CRM” tool might not be enough to keep up with all the various ways consumers want to connect, Marriott has instituted a “customer recognition platform” powered by Salesforce that is intended to allow the hospitality brand to “conduct one, continuous interaction with members of its loyalty programs across guest channels including call centers, on-property, web and mobile, on a global scale.” “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International. “Our partnership with Salesforce is essential to creating a frictionless experience for our guests so they can spend more time pursuing the things that make them passionate about travel.” Get the full story at Geo Marketing