A new report finds that North American Millennial meeting planners are no different from other generations in their “core values and desires,” says Michel Couturier, president of Marketing Challenges International, a New York–based company that represents international destinations and conducted the research. “However, technology has changed, and Millennials happen to have the strongest relationship to digital media of all generations. It’s that relationship and mindset that we need to understand in order for convention bureaus to evolve their marketing strategies,”
adds Couterier. Get the full story at MeetingsNet and McIntl. (PDF 3.2 MB)