Not surprisingly, Millennials (36%) were much more interested in receiving updates through social media than Boomers (4%). In regard to mobile methods of communication, also not surprisingly Millennials (27%) were more interested in receiving text messages from brands than Baby Boomers (8%). Millennials (26%) were also more interested in downloading mobile apps than Boomers (5%). Millennials (17%) were more interested in attending local events than Baby Boomers (3%). Get the full story at MarketingSherpa