But it’s how we interact with these devices that is really impacting the travel industry. The continued growth of mobile has meant hotel marketers have had to rethink the way they target and engage with travel shoppers on the go. The latest innovations in mobile offer hoteliers a new opportunity to enhance the guest experience and deliver rich content in an interactive way. But simply optimizing your hotel’s website is not a long-term strategy. In order to drive engagement and ensure repeat business, hotel marketers will need to deliver a mobile experience that’s both social and user-friendly. Mobile is not a fleeting trend but rather an effective and essential platform for amplifying your hotel’s story. Get the full story at Leonardo