Salt and Pepper. Rosemary and Thyme. Ant and Dec. To a list of things that go hand in hand you could justifiably add travel and innovation. The industry is replete with new ideas, cutting-edge technologies and disruption, with this year promising to enhance its reputation even further. In 2012, 2013 and 2014 it’s been the year of mobile but this year; 2015 I actually expect mobile to be at the forefront of these innovations. I know, I know. Everyone’s been talking about mobile for so long now that it’s become something of a running joke; it’s the annual trend we all highlight. However mobile isn’t so much the innovation as more the platform upon which I expect the biggest innovations to occur. For the travel industry in 2015, all innovative roads invariably lead to mobile. A quick look at some of the recent stats help emphasise the reason why mobile is swiftly moving to the centre of many travel businesses’ plans for the upcoming period. Get the full story at Performance in Mobile