Multiple studies have shown that an increasing number of consumers are booking travel arrangements on their mobile phones – a number that has been increasing steadily for the past six quarters. The travel industry, specifically, boasts over 50% growth year-over-year in mobile. Consequently, many travel operators, such as hotels and car rentals, have experienced a large increase in last-minute bookings and even same-day bookings. Research firm Phocuswright reveals that a full 72% of mobile hotel bookings through an online travel agency (OTA) were made within a day of the stay, and 30% were done through the hotel’s website. Additionally, nearly 90% of mobile hotel bookings were made within a week or less prior to the stay. Consequently, had these operators enabled customers to book and pay for their travel arrangements only on desktop computers or over the phone, they would have lost over half of their bookings to their mobile-friendly competition. Get the full story at Mobile Marketing Watch