How much are travellers willing to spend when booking travel on mobile device?
Aug 02, 2011
A study in the US has indicated that 43 percent of consumers would feel comfortable spending $200 or less when booking travel on a mobile device. 64 percent consumers would be most comfortable spending $500 or less than when booking travel on their mobile device.
As per the study, summer season is the most popular one for mobile users to travel, with more than 79 percent of respondents saying that they travel during that period. Spring (36 percent), fall (32 percent) and winter (27 percent) followed behind.
For advertisers looking to capitalise on the summer plans of consumers, the study showed that 73 percent of mobile consumers tend to book their travel plans one month or less in advance of a trip. In fact, 30 percent book travel at the spur of the moment, within a week of taking off.
The research also proves that mobile users are not only comfortable with spending significant dollars within the mobile ecosystem, but also rely on their devices more and more for ecommerce as it relates to other segments in the lucrative travel category.
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