Asked what he’s disrupting, he said “my divisions” and “my staff” and not the hotel industry as I had anticipated. “Disrupting my divisions to make my staff be in tune with the changing way of doing our business.” Although he did not say he was disrupting the hospitality industry, he is definitely creating waves as a Virtual Hotel Operator, a label he laid claim to when he launched the company last October from Kuala Lumpur. “We basically don’t own the hotels. It’s like the ‘uberising’ of taxis, we’re ‘uberising’ hotels, taking a number of rooms (usually five to 10) in each of these qualified hotels and then rebrand them as Nida Rooms. We’re a room-only product.” Get the full story at WIT Related Link: Nida Rooms