Ever since Qunar moved into the arena of hotel direct business, in addition to its meta-search model, it exerted pressure on other players, including Ctrip and eLong, to match the aggressive foray. In fact, the industry also witnessed the exit of Expedia Inc. from eLong last year. If we look at what the hotel coverage of domestic OTAs looks like, the number of hotels directly signed on to Qunar’s hotel network reached 323,000 by the end of Q3. Ctrip’s domestic hotel coverage reached 350,000 hotels at the end of July-September quarter, growing twice over when compared with Q3 of 2014. The volume of bookings that Ctrip, Qunar etc. intend to contribute needs to be noticed, too. As per information available with ChinaTravelNews.com, Qunar’s average direct volume was around 50 room nights per hotel for Q2 last year, rising from 29 room nights per hotel in Q1. And the goal is to deliver on average over 200 room nights to a hotel in a single quarter, akin to volume contribution that an established OTA would manage in a mature market. Get the full story at China Travelnews