You know that saying that goes something like “Keep your friends close and your guests even closer”? Probably not, but when it comes to hospitality, it would sure make sense. The first rule of any successful business is “know your client!”. Especially in the hotel industry, since we are talking about a people-centric business, with such a personal touch to it, focusing on the guests and their needs is an absolute must and a great advantage, if leveraged right. Before adopting any kind of marketing strategy, it’s important for hoteliers to thoroughly analyze past performance and experiences, especially from a guest’s point of view. After all, any change that is made in terms of hotel amenities, presentation or service, is done with the guests’ needs and expectations in mind. And there’s no better way to anticipate what the next guest will react positively (or negatively) to than to analyze the opinions of past ones. Get the full story at TrustYou