The pace of this transformation is the product of a perfect storm of change — emerging technologies, new media channels, savvier customers and busier consumer schedules. These trends are forging a new era of hyper-convenience that has blurred the lines of foodservice. Specific segments are no longer easily defined. Major companies like McDonald's can count convenience store chains, meal kits, groceraunts and restaurants with third-party delivery partners among their competitive set. These competitive forces have added another layer of pressure to the executive tasked with keeping up with the marketplace — the chief marketing officer. Get the full story at Restaurant Dive