Given restaurants’ special needs, Digital Knowledge Management platform Yext has launched Yext For Food, which is intended to help food services businesses find greater balance in how their physical locations are discovered online. (Full disclosure: Yext is GeoMarketing’s parent company. More details on that relationship here). In a conversation with GeoMarketing, Lee Zucker, head of Industry, Food Service, at Yext, cited a blind study the company undertook found that 83 percent of consumers read a restaurant menu online before deciding on a restaurant to go to. As a result, restaurants that stand out with rich details about their locations and menu items attract more business. According to the Yext study, over 76 percent of diners are more likely to choose a restaurant with in-depth attribute information available, like price range, dress code, and meals served. Get the full story at GEO Marketing