The brand’s first Tumblr foray will likely appeal to loyalists who want a more sustained interaction with the brand. “To thrive in the social environment, a brand needs to immerse itself in the individual platforms selected and tailor content to suit,” said Ed French, chief of sales and marketing officer at The Ritz-Carlton, Washington D.C. “The research we did on Tumblr helped us to understand the use and views of the channel are broader than the subscribers, which drove the journalistic approach on travel that we adopted,” he said. Get the full story at Luxury Daily