The site - which was founded by six of the world’s leading hotel companies - has grown “enormously,” CEO John F. Davis III told last week. Davis said the site’s traffic metrics are right in line with the goals identified in the business plan two years ago. Conversion figures are falling slightly short, however. “For the past nine months our team has been focused on how many users we can get to hit ‘book direct’ (on the Room Key site),” Davis said, which then sends them to a partner hotel supplier. “Now we’re going back to our hotel members to see how we can improve on getting them to actually book the room. We’re meeting with the chains individually because the conversion rate is solely dependent on what that landing page looks like.” Get the full story at