Having a ‘secure’ website is important for providing a safe browsing and shopping experience for your customers which in turn fosters trust between the hotelier and the customer, this blog post explains how. When it comes to eCommerce, ensuring the security of your customer’s data is essential. Most websites use something called SSL encryption to protect any data which is passed between a website and a shopper. The SSL encryption requires a secure form of communication between a website and the consumer browsing their site, and the secure form of communication is known as HTTPS – the ‘S’ stands for ‘Secure’. This secure form of communication is indicated to the shopper in the URL which displays ‘https’ in place of the standard ‘http’ in front of the web address. It also shows the padlock symbol on the left-hand side of the URL bar which users can look to as reassurance that their data is secure when entering bank details, viewing their account, or personal information online. Get the full story at Net Affinity