How shopping on Instagram will dominate this holiday season
Nov 10, 2017
This 2017 holiday season, online sales are projected, yet again, to increase as much as 18 percent from last year. What’s more, up to 25 percent of those sales will come from mobile.
This year, Instagram (partnering with Shopify) delivered that KO punch to social platform competitors by opening up their Shopping on Instagram feature to thousands of retailers. Given that 80 percent of Instagram’s 600 million users follow at least one business account, retailers are hard-pressed to find a reason to bypass Shopping on Instagram.
This feature allows retailers to tag up to five products in Instagram posts. These tags link directly to product pages on retailers’ websites. In marketer lingo, Shopping on Instagram decreases the clicks to conversion by about a million clicks, roughly speaking.
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