For the modern traveler, planning a trip is a lot more involved than packing a suitcase. The prominence of travel review sites, fare aggregator engines and home-sharing services are all part of the new way that travelers plan, experience and evaluate their trips. Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a honeymoon, share photos from their excursions or voice feedback about the five-star meal they had at a resort. As the largest forum for consumer opinions, social media offers a wealth of insights to marketers on the different factors that influence consumers’ travel decisions and brand loyalty. Get the full story at Marketing Land