Estimates show the *number of worldwide users on social networks by 2018 to be a whooping 2.5 Billion which is nearly 90% of all people online. In 2015, over 70 percent of the US population had social network profiles. According to a study made last year by the social times 28% of time spent online is spent on social media. And *nearly half of all online shoppers rely on social media when making a purchase online! In hospitality alone there are over 148.3 million bookings made on the internet each year. The amount of business on the internet which is generated via social media is so overwhelming hotels have no choice but to focus on these channels. And the hotels who turn a blind eye to social media as a real avenue of generating direct business will be severely impacted and lose countless bookings to other properties who do cultivate their social networking channels. Get the full story at RateTiger