If anything Starbucks’ massive fan count and high engagement rate serves to underline the fact that there are few hard and fast rules when it comes to social media. The other brands Econsultancy looked at have achieved success on Facebook, such as John Lewis and ASOS, flood their pages with numerous updates per day and do a decent job of responding to comments. Starbucks does the exact opposite but outperforms both of these brands. The coffee brand also has local pages for other global markets including the UK, which adopts a similar strategy towards the frequency of posts. However the content is more varied, with videos, surveys and coupons in among the product images. Get the full story at Econsultancy