“Extending Starwood’s loyalty leadership to the B2B space makes strong business sense,” said Maire Griffin, director of communications at Starwood Hotels and Resorts, New York. “Today B2B accounts for almost 70 percent of Starwood’s overall room revenue and with every additional 1 percent share shift, we’re adding $80 million to our topline. “We’re leveraging SPG’s position as the leader in loyalty to create true and lasting relationships with these important B2B guests and shift share of wallet to our hotels,” she said. “Through SPG Pro we are optimizing our entire relationship with a member rather than just focusing on one aspect of their travel – from the vacation stay to the booked meeting.” Any SPG member will now get Starpoints for booking business events at enterprise hotels. The more members booked for an event, the more points earned. Since these points will accrue for personal use, there will be much greater incentive to book at Starwood. Get the full story at Luxury Daily