The world of events is increasingly going mobile, with many conferences turning to mobile apps instead of offering attendees print agendas and schedules. Starwood Hotels is establishing a stronger presence in the lucrative industry by rolling out this app, which can help planners request coffee service, extension cords and lighting preferences with the tap of a finger. “Our initial testing is showing an overwhelmingly positive response by our customers, which is not surprising as it was developed with substantial Meeting Planner input,” said Jonathan Kaplan, director of new business development and prospecting at Starwood Hotels and Resorts, New York. “The fact that their requests get directly into the hands of our associates who can action them is saving our meeting planners time which in-turn helps them keep focus on their business objectives.” Get the full story at the Mobile Marketer Read also "Starwood Hotels launches new “ProMeetings” app"