A seamless travel experience should use technology to put the customer first. It should close the gaps between a previously siloed process, via an accessible online user interface. After all, if a seamless process is available, why would a consumer choose to book travel through a business which doesn’t communicate with any other element of his or her journey? The excitement of booking a holiday may be lost after the fourth separate form they have to fill out to book the flights, hotel, holiday transport and tickets to local amenities. Seamless travel should offer a door to door service, with one application guiding consumers from their homes to the airport and finally their hotel. No customer is likely to download 27 separate airline apps, the app for every airport they visit, as well as an app for each hotel they stay in. Instead, the industry needs to collaborate in order to make the process simple and streamlined for customers. Get the full story at InformationAge